1) What do you want people to hear most when they hear your music?
I think that music exist to let the listener either escape from reality or to strengh the emotions the listener has right in the moment he is listening to music. We want to combine these both kinds of listening to music. We want people to enjoy our music when they're out , having fun as a kind of soundtrack but on the other side listening to music is a very intimate thing and we also want people to get lost in our music.
2) Having music on Band Camp, along with other such platforms in music right now such as Sound Cloud, Spotify and others, do you feel that music is moving into a virtual age? Personally, I fully support the idea of downloading songs for free from Band Camp and then if I like them buying them on vinyl.
Of course music is moving into a "virtual age" and that's a big chance for young bands, like us, to reach out for a bigger fanbase, which is pretty cool. I also support the idea of downloading songs for free before you buy the actual record but I think that platforms like Spotify and many others, which stream every single band from the last few decades, make it harder for bands, producers and recordlabels to gain money for their art. I mean it's a nice way to consum art, paying 10 bucks per months or so but it makes surviving for small indielables even harder, which is a shame.
3) How important of a factor do you feel that record labels play in music these days when pretty much anyone can put their music on the internet as opposed to having to hand out demo tapes at shows, the distribution record labels can offer, etc. It just seems like it’s a bit easier these days to succeed as a band- and even build up a strong fan base- before a label possibly comes calling for you.
Personally I do think, that recordlabels will always have their roles on the market. I can't think of too many newcomer-bands that could afford a full vinyl- and cd-pressing. The internet gives a lot of bands the chance to do their thing on a semiprofessional level, but I think that the boundaries to sell your music professionally are still the same, or equally to as they used to be 20 years ago.
4) If you could tour with any single band or musician who would you pick and why?
Radiohead, maybe? Because they had the best live-sound I've ever heard and they were amazing. But to be honest, I can't choose one. There are too many bands we'd like to tour with.
5) Who is your favorite New Kid on the Block?
I'll just take this as a metaphor for a new band... PRO ERA! Great Hip-Hop-Crew from New York City. But we're all stucked into Hip-Hop at the moment. There's another amazing pop-band from London: The History Of Apple Pie... I think most of our fans will prefer them over Pro Era.
6) Who would win in a musical fight: Jack Black or Jack White?